Drink Beer With A Purpose This Memorial Day Weekend

May 23, 2024

Memorial Day is imminent, and while many Americans understandably perceive the holiday as an opportunity to savor grillouts, pool openings, and adult beverages, we would all do well to center the "in memoriam" aspect of the day as well.

While Memorial Day is intended to hold in the light those who gave all, there is also room to remember those who have been affected by the hidden injuries of war. To that end, we at Hop City, in collaboration with Reformation, are proud to release Clarity Lager, a beer whose proceeds will benefit Shepherd's Men, a local charity with the mission to fight veteran suicides and support those warriors who returned from post-9/11 combat with PTSD or TBI.

The liquid itself is a light lager utilizing Lemondrop hops, a unique, bright, and zesty varietal that lives up to its name. It will be available in 12oz 6pks at our Krog and West End shops and on draft at all our bar locations, including our restaurants, starting Friday, May 24th.

If you like the sound of this Lemondrop business and want to experience it in an even more hop-forward explosion of citrusy goodness, Stone Delicious IPA keeps Lemondrop front and center, alongside El Dorado, another hop known for its yellow and green fruit flavors. ($12.99/6pk).

If you prefer your citrus explicitly added rather than hinted at, Creature Comforts Summer, a lemon shandy, is back in stock ($11.99/6pk) and Tripping Animals High-Sea Punch. a sour with orange, pineapple, and berries, is here for a limited time ($24.99/4pk).

If you'd like to ride the citrus vibe but keep it NA, Untitled Art's Orange Peel Wit is a fantastic option ($15.99/6pk). By the by, if you haven't perused our expansive - and expanding - selection of non-alcoholic beers, wines, aperitifs, canned cocktail replacements, and hemp-derived beverages - prepare to be blown away. The segment has come a long, long way since O'Doul's and Fre, y'all.

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